About Alice | Loolaah's Dog Grooming Wickham

A small idea, grown into something special.

Loolaah's started where most lovely things start — with a deep love of dogs. After years caring for my own, friends' and family's pups, I knew I wanted to do this properly: to make a calm, considered grooming experience that puts the dog first, every single time.

So I trained for my City & Guilds Level 3 Diploma, completed canine first aid, took out full insurance, and opened the doors of a quiet boutique studio on Bay Tree Walk in Wickham.

It's just me, your dog, and the time we need to do a beautiful job.

Calm, bright, and built around your dog.

The salon is light, quiet and spotless — far from the noise of a busy high-street groomer. Hydro-bath, low-noise dryers, breed-appropriate blades and gentle, dog-safe shampoos are all here. So is a basket of tennis balls and a jar of treats, because manners matter.

Because we work by appointment only, your dog is the only dog in the salon for their slot. No waiting around. No crating. No stress.

Welfare first.

If a dog is matted to the point that brushing would cause pain, we shave kindly — never tug. Under the Animal Welfare Act, prolonged dematting is unkind, and we won't do it. Your dog's comfort always leads the decision.

One-to-one, always.

Appointment only means no waiting crates, no stacked dryers, no chaos. Your dog has my full attention — which means a calmer dog, a better finish, and a properly inspected coat, skin, ears and nails.

Honest pricing.

Prices reflect breed, coat condition and behaviour — and we'll always be upfront. You'll get a friendly quote on arrival, and no surprises at pickup.

Properly trained, continually learning.

Dog grooming is a skill — and one I take very seriously. Beyond formal qualifications, I attend regular CPD workshops, learn from senior groomers, and stay up to date on breed standards, coat science and welfare best practice.

City & Guilds Level 3 Diploma
Professional Dog Grooming

Canine First Aid
Certified & up to date

Fully Insured
Public liability & care, custody & control

DBS Checked
For total peace of mind

Ongoing CPD
Workshops & breed-specific training

Welfare-Led
Aligned with the Animal Welfare Act 2006

Meet Alice — thehands behind the scissors.